Why decision overwhelm is your golden opportunity

My parents remodeled their kitchen several years ago, and it was easily one of the WORST experiences they have been through. Their contractor was not what he seemed, and hundreds of thousands of dollars and so many headaches later, they still have issues with their kitchen that just shouldn’t exist.

The truth is, finding a good remodeling partner can feel a little (or a lot) like playing darts in the dark. Websites don’t say much, events are overwhelming, and homeowners don’t know what questions to ask at a consultation.

And the stakes feel pretty high when they’re getting ready for a significant investment of time and money to make their remodel hopes a reality.

Bottom line: There's a major opportunity for YOU to be their trusted advisor to guide them through the overwhelming decision of choosing a remodel partner. If you can demystify the decision-making, increase their confidence, and help them feel excited about the process, you are lightyears beyond any of your competitors.

Nodding your head “Yes” but not sure where to start? It’s not complicated. It’s really simple, actually: Show up often and show that you can (and want to) help.

With automated strategies like email, you can show up frequently with helpful tips, insightful advice, and personal stories that forge relationships with your leads and guide them toward working directly with you.

If you’re still nodding your head and want to know more, click the button below to schedule a free consultation and we can unpack more of what this could unlock for your business.

Erin Moser

Erin is a seasoned marketer and the founder of Founding Mother, LLC. She has worked with companies from Fortune 500 brands to startups, with a boutique focus on helping home remodeling clients create marketing that is effective, sustainable, and built on an empathetic understanding of their customer.

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If you don’t like feeling out of control, you might want to do this.