The invisible struggle that’s preventing your breakthrough

Want to know a universal struggle for business owners?

If you’ve hit a growth plateau in your business, you’re probably dealing with it right now. 

And you might not even know it.

What’s tricky about this one is that you often don’t recognize your struggle until someone else calls it out. And even then, you might not believe them.

It’s the struggle of trying to “read the label from inside the bottle.”

It can be difficult to solve what's wrong with your own business because you know too much. There's too much history. You're too close to have an objective point of view.

And that makes it really difficult to clarify the single most important piece to achieving breakthrough: a clear picture of who your ideal client is.

No one wants to miss out on potential business or be “too exclusive.” And yet, focusing on one type of client is the fastest way to break through the frustrating inertia and start growing your client roster and bottom line again.

If you don't have a clear picture of your ideal client, you'll keep playing darts in the dark wondering why you can't hit the mark. I mean, you KNOW this industry inside and out--why can't you see it?

Curious how I've helped dozens of businesses nail their ideal client and hit the gas pedal on progress toward their business goals? Click the button below for a free consultation. It's a value-packed 20-minute call you won't regret.

Erin Moser

Erin is a seasoned marketer and the founder of Founding Mother, LLC. She has worked with companies from Fortune 500 brands to startups, with a boutique focus on helping home remodeling clients create marketing that is effective, sustainable, and built on an empathetic understanding of their customer.

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