About

Hi there! Let me introduce myself.

Hi there! I’m Erin, an ex-ad agency gal turned independent business owner and work-from-home mom. With over a decade of industry experience, I’ve helped big retail brands create powerful product launches, supported startup brands get off the ground, and amplified the reach of small and local businesses. Whether fitness influencers, e-commerce brands, or non-profits, I help clients of all kinds break down and conquer challenges in marketing, branding, and advertising.

I launched Founding Mother in 2020 after the birth of my second child, bringing my diverse skill-set directly to small businesses. I offer comprehensive Facebook + Instagram ads grounded in an empathy-based approach to marketing and branding. I’ve got a knack for getting to the heart of my client’s dream customers and finding creative, effective ways to connect with them through the power of social media advertising.

I live in Plymouth, MN, with my two young boys and handy husband. We love family bike rides, fixer-upper homes, and having breakfast for dinner.

I’d love to hear your story, too. Schedule a free consultation and let’s connect!!

Let’s be social.